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Monday, 05 July 2021

SMART Graduation a resounding success

SUCCESS: Vice-Chanceillor Prof Chris Nhlapo during one of the ceremonies. SUCCESS: Vice-Chanceillor Prof Chris Nhlapo during one of the ceremonies.

SMART Graduation June 2021 was a resounding success with more than 39 000 views recorded by Friday.

Fourteen ceremony videos were produced and loaded onto the CPUT YouTube channel and linked from a specially created SMART Graduation page.

By Friday, the statistics showed the following:

  • Total views - 39 200
  • Unique views - 14 400
  • Total hours of video watched –  3 600 hours
  • 34.9 % watched via the Smart Graduation page
  • 24.3 % watched by YouTube search
  • 76.5% watched via mobile phone
  • 19.7 % watched via computer
  • The videos were shared directly from YouTube 592 times. The majority of these shares were via WhatsApp(62.8%).
  • The SMART photo booth had 4700 uses.

The SMART Graduation project was coordinated by a team from the Marketing and Communication Department and the Assessment and Graduation Centre.

Written by Ilse Fredericks

Email: Frederickskennediji@cput.ac.za