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Tuesday, 05 November 2019

First digital research hub in SA

NOVELTY: Silulo Ulutho Technologies’ Founder, Luvuyo Rani (2nd from left) and Chris Du Toit, CEO of Graham Beck Enterprises (4th from left) rubbed shoulders with Marketing Department lecturers during the launch of the country’s first Brand and Digital Research Hub at the iconic Cape Town Hotel School. NOVELTY: Silulo Ulutho Technologies’ Founder, Luvuyo Rani (2nd from left) and Chris Du Toit, CEO of Graham Beck Enterprises (4th from left) rubbed shoulders with Marketing Department lecturers during the launch of the country’s first Brand and Digital Research Hub at the iconic Cape Town Hotel School.

CPUT added yet another feather to its cap when the Marketing Department recently launched the country’s first Brand and Digital Research Hub.

The hub will support the university’s strategic goals as well as those of the Faculty of Business and Management Sciences, including focusing on the Fourth Industrial Revolution.

Prof Chux Iwu, the Faculty’s Acting Assistant Dean: Research and Innovation, said the Marketing Department is one of the highly-rated departments in the faculty with the most success in terms of research excellence at CPUT.

Iwu announced that the hub will have a slot to present its research work during the annual International Conference on Business and Management Dynamics as from next year.

Marketing Lecturer, Dr Peter Steenkamp, discussed CPUT’s seven research focus areas and added that the areas are aligned to national and international imperatives.

Steenkamp said the objectives of the Hub include exploring and developing a pan-Africanist perspective with regards to strategic brand and digital media management.

He also discussed the hub’s research projects currently being undertaken by the Department’s postgraduate students and academics.

Silulo Ulutho Technologies’ Founder, Luvuyo Rani, said that as a CPUT alumnus he is willing to help in whatever way the University deems necessary in order for the hub to achieve its objectives. “We need more entrepreneurs,” said Rani.

He said he started his multi-award winning business selling refurbished computers to school teachers who only displayed them in their lounges without using them. This led to Silulo Ulutho opening its first computer and internet cafe in Khayelitsha in 2006, where they trained their customers in End User Computing skills.

“Our breakthrough happened in 2010 when they started opening shops in other provinces such as the Eastern Cape,” he said. “We’ve learnt a lot about how to brand something, grow the brand and live it,” observed Rani.

Chris Du Toit, CEO of Graham Beck Enterprises, said that in order to do branding, business owners need to understand who they are. “Create a position for your brand in your consumer’s minds,” said Du Toit. He added that digital technology changed the game of doing business.

The company produces the multi-award winning Authentic Premium Cap Classique range, which is uniquely South African.

Written by Kwanele Butana

Email: butanak@cput.ac.za

Provides coverage for the Business and Management Sciences and Education Faculties, Student Affairs Department and Cape Town and Mowbray Campuses.