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Tuesday, 17 November 2020

Students in international project to export Cape Town event to England

INTERNATIONALISATION: A collaborative project between the Sport Management Department and the School of Marketing and Management at Coventry University, UK, will see students exporting Cape Town’s 'Fit-night out' event to England. INTERNATIONALISATION: A collaborative project between the Sport Management Department and the School of Marketing and Management at Coventry University, UK, will see students exporting Cape Town’s 'Fit-night out' event to England.

A collaborative project between the Sport Management Department and the School of Marketing and Management at Coventry University, UK, will see students designing an event which is similar to Cape Town’s 'Fit-night out' for the UK audience.

Fit-night out is an annual outdoor fitness event linked to the Women's Health Magazine, a global publication which specialises in the health and wellbeing of women. At the end of the project , the students will be required to submit a 15-minute launch video highlighting various aspects of the event and their proposed ideas.

Sport Management Department’s Prof Brendon Knott says a group of final year students from Coventry were paired with fourth-year CPUT students to collaborate on a sport event marketing project in a Collaborative Online International Learning (COIL) project. “COIL refers to ‘virtual mobility’ experiences that are incorporated into the formal curriculum,” says Knott.

Students have been actively engaging in Event Design and Marketing Principles on an international level of Teaching and Learning, says Dr Janice Hemmonsbey, a lecturer in the Sport Management Department.

Hemmonsbey adds that the students from the two universities have been engaging virtually on this exciting interactive event design project. “The UK version of Women’s Health Magazine wants to bring the outdoor fitness event concept to England, to encourage sport participation in women, more so considering the forthcoming 2022 Commonwealth Games,” she says.

Sport Management student, Christiaan Van Zyl, says that the sessions were very informative and that the two groups of students helped each other a lot.

“We got more understanding of event design and event experience. Now our group knows how to apply the theory. It was great to learn about their culture and how they do things,” says Christian. “This is a wonderful collaboration and initiative from the side of CPUT. The COIL project provides a great platform for students.”

Coventry University student, Helen Grimley, says she learnt to compare her opinions and knowledge on outdoor fitness events with those of her university peers and the South African students. “I was able to gain insights into a different cultural perspective which I may not have even considered if the COIL project hadn’t taken place,” adds Helen. 

Written by Kwanele Butana

Email: butanak@cput.ac.za

Provides coverage for the Business and Management Sciences and Education Faculties, Student Affairs Department and Cape Town and Mowbray Campuses.