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Thursday, 25 June 2020

Prominent shoots to prominence with doctoral degree

OVER THE MOON: Prominent Choto is ecstatic after graduating with Doctor of Commerce: Marketing during this morning’s CPUT's inaugural Digital Graduation. OVER THE MOON: Prominent Choto is ecstatic after graduating with Doctor of Commerce: Marketing during this morning’s CPUT's inaugural Digital Graduation.

Discipline, commitment such as sticking to daily targets and reviewing them regularly saw a determined student completing her doctoral degree on record time.

Prominent Choto graduated with Doctor of Commerce: Marketing during this morning’s Digital Graduation and the title of her thesis was Marketing and Management Framework to Create Sustainable Healthcare Sector Non-Profit Organisations in South Africa.

Prominent was supervised by Professors Chux Iwu and Robertson Tengeh.

“Graduating with a doctoral degree has brought a great sense of self-fulfillment as it has always been my dream to reach the highest level of education,” says the mother of one. “It also feels great to finally complete, and relieves a lot of pressure that comes with studying a doctoral degree.”

She adds that the most exciting part is being able to set a good example for other academics and being a role model to her son, Joshua.

Prominent says she was also fortunate to have committed and competent supervisors who guided her throughout her studies. “In addition, research support in the form of workshops and financial assistance from CPUT played a key role in the completion of my studies.”  

Marketing has always been one of her passions since she enrolled at CPUT in 2010 and that helped her to build a strong foundation of business skills that are applicable to any industry.

“Thus, primarily the motives to pursue my doctoral degree in Marketing were career-related reasons leading to personal fulfillment, professional development and [better] employment opportunities,” says the tenacious graduate.

Prominent’s advice to students who dream of completing their doctoral degrees is: “You are the key role player in your academic journey. A little contribution a day makes a difference, with commitment, and willingness to put in the effort you will get there.”


Written by Kwanele Butana


Provides coverage for the Business and Management Sciences and Education Faculties, Student Affairs Department and Cape Town and Mowbray Campuses.