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Tuesday, 13 February 2018

Creative way to say I Love You

ARTWORK: One of the Cadbury Share The Love campaign designs created by a CPUT graduate ARTWORK: One of the Cadbury Share The Love campaign designs created by a CPUT graduate Kurt Daley

Chocolate lovers around South Africa will be using a CPUT graduate’s work to tell their loved ones exactly how they feel this Valentine’s Day.

Kurt Daley was one of four graphic designers selected to create a limited design for the Cadbury PS chocolate “share the love” campaign where consumers can personalise and show their love through unique South African themed e-cards.

Kurt conceptualised his graphics from his base in Abu Dhabi where he lives with his wife and freelances for local and international clients.

“I usually don't use lots of typography in my illustration work so for this brief, I tried to convey the message of the illustration using limited characters and make the typography the focus,” he says.
“I used my usual illustration style, which is very gritty and playful, trying to keep the designs trendy and using colour and different small elements to keep the designs interesting to look at.”

Kurt graduated his Graphic Design course in 2012 and says it set him up for the challenges of working for demanding clients.

“An outstanding feature of the course for me would have to be its freedom and on-trend attitude. Those still finding their creative feet can have the opportunity to try many different things and be guided,” he says.

For more information on the competition visit www.cadbury.co.za, or @CadburyPS on Facebook page or follow @CadburyPSBar. #SayItWithPS on Twitter.

Written by Lauren Kansley

Tel: +27 21 953 8646
Email: kansleyl@cput.ac.za

Liaises with the media and writes press releases about interesting developments at CPUT.