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Research outputs

Although WARC was only officially established in 2013, a large amount of research has been done in preceding years on which this research centre is built. Most of these outputs are focussed on website visibility, website usability, search engines and information retrieval. A list of some of these completed research outputs follows.

CONFERENCE PAPER, 2017

SEO vs PPC: A Model to Determine The Most Effective Digital Marketing Budget Division

THESIS, 2017

Postgraduate student success rate with free-form information searching – Uwimana - CPUT

CONFERENCE PAPER, 2016

Usability measurement of web-based hotel reservation systems – Shasha; Weideman – TESA2016

CONFERENCE POSTER, 2016

Semantic annotation through data serialization – a search engine optimisation strategy for mobile voice search – Roux; Weideman – SAICSIT 2016

TECHNICAL REPORT, 2016

Search Basics – GBY – Weideman – Published online

THESIS, 2016

Measurement of the usability of web-based hotel reservation systems - Shasha - CPUT

CONFERENCE PAPER, 2015

ETD Visibility: A study on the exposure of Indian ETDs to the Google Scholar crawler – Weideman – The 18th International Symposium on Theses and Dissertations

CONFERENCE POSTERS, 2015

Google’s Animal Farm: Implications for your library homepage? – Weideman – The 18th International Symposium on Theses and Dissertations

Ontology and Linked Data as Indicators for Voice Query Success application for Digital Libraries – Roux; Weideman – The 18th International Symposium on Theses and Dissertations

JOURNAL ARTICLE, 2015

Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure – Kritzinger; Weideman – SAJIM

CONFERENCE POSTER, 2014

Articles, Papers, Chapters, Theses – who wins the Visibility Wars? – Weideman – Conference on Digital Libraries

JOURNAL ARTICLE, 2014

Fusing website usability and search engine optimisation – Visser; Weideman – South African Journal of Information Management

WORKING PAPERS, 2014

A comparison of the effect of single-word versus hyphenated domain name choices on website visibility – Bangani; Weideman – BTech Project 4

A ranked summary of the on-page elements affecting the visibility of a webpage to search engines – Bluemel; Weideman – CPUT (WARC) online publication

Relationship between the use of dynamic webpages and high visibility through SEO – Pandya; Weideman – CPUT (WARC) online publication

The effect of search engine interface design on user perception – Bougaardt; Weideman – CPUT (WARC) online publication

The evaluation of free website visibility measurement tools – Part 1 – Genius; Weideman – CPUT (WARC) online publication

The implementation and perception of paid placement schemes in the top three search engines – Pombo; Weideman – CPUT (WARC) online publication

The measurement of user behaviour using free non-Google tools – Schnelle; Weideman – CPUT (WARC) online publication

Using past search engine algorithm updates to predict future trends – Farrell; Weideman – CPUT (WARC) online publication

Website interface design: a study on the status quo of South African e-Commerce website interface – Kona; Weideman – CPUT (WARC) online publication

CONFERENCE PAPERS, 2013

Googling South African academic publications – search query generation methods – Weideman – ZAW3

Onboarding Strategies for mobile applications – Tokárová; Weideman – ZAW3

Understanding the Process of Learning Touch-screen Mobile Applications – Tokarova; Weideman – The 31st ACM International conference on Design of communication

CONFERENCE POSTERS, 2013

Build a decent search query… – Weideman – ZAW3

Link Wheels for search engine ranking improvement? – Zuze; Weideman – ZAW3

Towards supporting learnability of touch-screen mobile applications – Tokárová; Weideman – ZAW3

User testing of Cape Town hotel reservation systems usability – Shasha; Weideman – ZAW3

Visibility of institutional repository content – Kiva; Weideman – ZAW3

JOURNAL ARTICLES, 2013

Search Engine Optimization and Pay-per-Click Marketing Strategies – Kritzinger; Weideman – Journal of Organizational Computing and Electronic Commerce

Keyword stuffing and the big three search engines – Zuze; Weideman – Online Information Review

Comparative analysis of homepage Website visibility and academic rankings for UK universities – Weideman – Information Research

PLENARY PAPER, 2013

Better off with our connected society? Only when we can remember the passwords – Weideman – SAICSIT

TECHNICAL REPORT, 2013

euDML Visibility to Google free-form searching – Weideman – MUNI

WORKING PAPER, 2013

Investigation of the process of learning touch-screen mobile applications – Tokárová; Weideman – MUNI

CONFERENCE PAPER, 2012

Adopting disruptive technologies by managing projects in the cloud – Francke; Weideman – ZAW3

PLENARY PAPER, 2012

Academic Content – a valuable resource to establish your presence on the Web – Weideman – ICII

TECHNICAL REPORT, 2012

European university homepage website visibility – Weideman – MUNI

THESIS, 2012

Fusing website usability and on-page search engine optimisation elements – Visser – CPUT

WORKING PAPERS, 2012

Application of link wheels to improve search engine ranking of commercial websites – Zuze; Weideman – SAICSIT

Cape Town hotel reservation system usability – Shasha; Weideman – SAICSIT

Investigation of the relationship between Website usability and Web metrics – Ntlangula; Weideman – SAICSIT

Understanding choices of generic and branded keywords during query generation – Sabwa; Weideman – SAICSIT

CONFERENCE PAPERS, 2011

A comparative analysis of search engine indexing time – Zuze; Krit – ZAW3

Rogue’s Gallery – South African university website visibility – Weideman – ZAW3

CONFERENCE POSTERS, 2011

Cloaking on Google’s SERP – search engine spamdexing? – Zuze; Weideman – ZAW3

Postgraduate student success rate with free-form information searching – Uwimana; Weideman – ZAW3

Search keyword choice in driving PPC traffic to websites: Generic or Branded? – Sabwa; Weideman – ZAW3

Ranking of design elements to improve website visibility – Weideman – ZAW3

JOURNAL ARTICLES, 2011

An empirical study on website usability elements and how they affect search engine optimisation – Visser; Weideman – South African Journal of Information Management

Search engine optimisation versus Website usability – conflicting requirements? – Visser; Weideman – Information Research

PLENARY PAPERS, 2011

Digital Marketing – Marrying Visibility and Usability in African websites – Weideman – Afri-Tech Summit

UK University Website Visibility – responding to the quirks of the crawler – Weideman – IWMW

THESIS, 2011

The crossover point between keyword rich website text and spamdexing – Zuze – CPUT

CONFERENCE PAPERS, 2010

Empirical Study on Crawler Visibility of PDF Documents in Digital Libraries – Weideman – The 3rd IEEE International Conference on Computer Science and Information Technology

Paid search engine vs organic results: young consumer preferences – Sabwa; Weideman – ZAW3

Search engine query generation for effective retrieval of known academic publications – Weideman – ZAW3

CONFERENCE POSTERS, 2010

Between a rock and hard place – Search Engine Optimisation or Pay Per Click? – Kritzinger; Weideman – ZAW3

Effect of website usability and search engine optimisation on conversion – Visser; Weideman – ZAW3

Keyword density in website body text – search engine spamdexing? – Zuze; Weideman – ZAW3

Search Engine crawlers prefer certain websites – is yours one of them? – Weideman – ZAW3

Spending on PPC search engine marketing and its influence on return on investment – Sabwa; Weideman – ZAW3

The use of academic databases by postgraduate students – Uwimana; Weideman; Richards – ZAW3

PLENARY PAPER, 2010

Crouch, Touch, Pause, Engage! – Marketing your Website to the Crawlers – Weideman – IMCC

THESIS, 2010

Access channels for mobile banking applications – A comparative study based on characteristics – Schwenke – CPUT

BOOK, 2009

Website Visibility: The Theory and Practice of Improving Rankings – Weideman – Chandos

CONFERENCE PAPERS, 2009

Measuring the ubiquity characteristics of mobile access channels – Africa and the United Kingdom – Schwenke; Weideman; Janse van Rensburg – ZAW3

Top ranking commercial websites – search engine optimization versus pay per click – Kritzinger; Weideman – ZAW3

Website Visibility-quantifying negative search engine ranking elements for optimisation – Weideman – IASTED

CONFERENCE POSTERS, 2009

Fat head, chunky middle or long tail – get your keyword search aim right – Weideman – CPUT Research Day

Heads or tails – the thick head vs the long tail of search – Weideman – ZAW3

PLENARY PAPER, 2009

Web Design Based on Crawler Visibility, Human Usability and Logic Flow – Weideman – IASTED

CONFERENCE PAPERS, 2008

Finding the synergy: search engine optimisation versus website usability – Krtizinger; Weideman – WWW Applications

Mobile access channel characteristics: a comparison of security dimensions – Schwenke; Weideman – WWW Applications

Web 2.0 features on South African business websites: missing a business opportunity? – Francke; Weideman – WWW Applications

CONFERENCE POSTERS, 2008

A proposed synergistic framework for website visibility & website usability – Kritzinger; Weideman – WWW Applications

A user oriented model to improve internet searching success – Weideman – CPUT Research Day

Ranking of website elements with a negative effect on visibility to search engine crawlers – Weideman – WWW Applications

SEO and stickiness: in search of successful fusion in website design – Visser; Weideman – WWW Applications

THESIS, 2008

Search engine optimisation or paid placement systems – user preference – Neethling – CPUT

CONFERENCE PAPERS, 2007

Mobile application access channels-technologies, attributes and awareness – Schwenke; Weideman – WWW Applications

Search engine optimisation or paid placement systems: user preferences – Neethling; Weideman – WWW Applications

Search engine ranking profile maintenance – a case study – Kritzinger; Weideman; Visser – WWW Applications

South African youth and mobile technology impact: the MXit phenomenon – Francke; Weideman – WWW Applications

Use of Ethical SEO Methodologies to Achieve Top Rankings in Top Search Engines – Weideman – CSITEd

CONFERENCE POSTERS, 2007

A academic digital library: Design of the underlying database structure – Le Roux; Weideman – WWW Applications

Design of user interfaces – a special case – Sutton; Weideman – WWW Applications [0142]

Empirical testing of an HCI – A User’s Perspective – Backstorm; Weideman – WWW Applications

JOURNAL ARTICLE, 2007

Key word placing in Web page body text to increase visibility to search engines – Kritzinger; Weideman – South African Journal of Information Management

THESIS, 2007

Search engine optimisation elements’ effect on website visibility: The Western Cape real estate SMME sector – Visser – CPUT

The effect webpage body keyword location has on ranking in search engine results: an empirical study. Research thesis 50% – Kritzinger – CPUT

WORKING PAPERS, 2007

Information retrieval from the Internet for academic use and copyright issues – Reyneveld; Weideman – CPUT

Search Engine Optimisation: Application to an academic library – Dhansay; Weideman – CPUT

CONFERENCE PAPERS, 2006

An empirical study on the implementation of the Chambers model: Search engine optimisation elements and their effect on website visibility – Visser; Kritzinger; Weideman – WWW Applications

Crawler visibility and human usability of a government services website from a technomunity angle – Weideman – CIDC

Improving website visibility and information retrieval of e-commerce ventures: a specification to please the crawlers – Weideman; Chambers – Proceedings of IADIS e-Society International Conference

Search engine visibility: the effect of generic top-level domain choice – Hamdulay; Weideman – WWW Applications

Using LSA matrix comparison to improve the relevancy of search engine answers – Nkukwana; Weideman – WWW Applications

CONFERENCE POSTERS, 2006

An empirical study on the relationship between body keyword location and search engine result ranking – Weideman; Kritzinger – Proceedings of e-society

Identification of user profiles for preferences of SEO versus PPC – Neethling; Weideman – WWW Applications

Improving Internet search tools by means of LSA technology – Nkukwana; Weideman – WWW Applications

Search engine visibility: the effect of generic top-level domain choice – Hamdulay; Weideman – WWW Applications

JOURNAL ARTICLES, 2006

Implications of search engine spam on the visibility of South African e-commerce Web sites – Mbikiwa; Weideman – South African Journal of Information Management

The influence that JavaScript™ has on the visibility of a Website to search engines – a pilot study – Schwenke; Weideman – IR

THESIS, 2006

Search engine exclusion policies: Implications on indexing E-commerce websites – Mibikiwa – CPUT

Search engine strategies: A model to improve website visibility for SMME websites – Chambers – CPUT

The development and evaluation of an interactive computer-based training (CBT) module – Lourens – CPUT

Visibility of E-commerce websites to search engines: A comparison between text-based and graphic-based hyperlinks – Ngindana – CPUT

WORKING PAPERS, 2006

A literature study on factors that influence return on investments for e-commerce websites focusing on website visibility mechanisms – Lukhele; Weideman – CPUT

An empirical study on the effect demographic features and the choice of keywords have on searching success for Ananzi users – Visser; Weideman – CPUT

A pilot study of Google’s PageRank algorithm and its effect on the placement of webpages in search engine results – De Jager; Weideman – CPUT

A pilot study on mobile services: evaluating whether transcoding extracts the most relevant information – Hanekom; Weideman – CPUT

A pilot study on PPC schemes and their effect on search engine revenue – Neethling; Weideman – CPUT

Search engine optimisation: effective keyword usage – Swart; Weideman – CPUT

The effect of link farms on webpage ranking: a pilot study – Engelbrecht; Weideman – CPUT

The role of anchor text in SMME websites: higher visibility? – Swart; Weideman – CPUT

Towards an investigation of trends in local search and implications for a national search portal – Moore; Weideman – CPUT

CONFERENCE PAPERS, 2005

A pilot study on the development and evaluation of an interactive computer-based training (CBT) module – Lourens; Weideman – WWW Applications

A study on the correct usage of webpage keywords to improve search engine ranking – Kritzinger; Weideman – WWW Applications

Search engine visibility: a pilot study towards the design of a model for e-commerce websites – Chambers; Weideman – WWW Applications

CONFERENCE POSTERS, 2005

A case study on Ananzi: search engine exclusion policie and its implications on e-Commerce websites – Mbikiwa; Weideman – SAICSIT

How visible are you? – Chambers; Weideman – SAICSIT

Investigating the effective use of LSA matrix comparison for Internet search – Nkukwana; Davies; Weideman – WWW Applications

JOURNAL ARTICLES, 2005

Application of best practice towards improving Web site visibility to search engines: a pilot study – Weideman; Chambers – South African Journal of Information Management

FOIOTI: An implementation of the conceptualist approach to Internet Information Retrieval – Weideman – South African Journal of Libraries and Information Science

WORKING PAPERS, 2005

Effect of body-text keyword prominence on website visibility – Mbikiwa; Kritzinger; Weideman – CPUT

Improving the website visibility of an e-commerce concern: an empirical pilot study – Chambers; Weideman – CPUT

Updating Google’s databases according to the SEO industry – De Kock; Weideman – CPUT

CONFERENCE PAPERS, 2004

An interface to information retrieval from a postgraduate academic knowledge repository: open source vs freeware products – Weideman – WWW Applications

The role keyword location plays in website visibility to Search Engines: An empirical study – Kritzinger; Weideman – WWW Applications

Visibility to Search Engines: A comparison between text-based and Graphics-based hyperlinks on e-Commerce websites – Ngidana; Weideman – WWW Applications

Website navigation architectures and their effect on website visibility – can search engines deliver on the promise? – Weideman; Ngidana – WWW Applications

CONFERENCE POSTERS, 2004

Internet information retrieval: a solution for students: FOIOTI – Weideman – WWW Applications

Website Visibility – Are You Seen? – Kritzinger; Weideman – WWW Applications

JOURNAL ARTICLES, 2004

Empirical evaluation of one of the relationships between the user, search engines, metadata and Web sites in three-letter .com Web sites – Weideman – South African Journal of Information Management

The effect of search engine keyword choice and demographic features on Internet searching success – Weideman; Strumpfer – ITAL

CONFERENCE PAPERS, 2003

Concept mapping vs. web page hyperlinks as an information retrieval interface – preferences of postgraduate culturally diverse learners – Weideman; Kritzinger – SA Institute of Computer Scientists and Information

Payment for increasing website exposure in search engine results – technical and ethical issues – Weideman – WWW Applications

Search Engine Information Retrieval: Empirical Research on the usage of Meta Tags to enhance Web Site Visibility and Ranking of e-Commerce Web Sites – Weideman; Kritzinger – Cybernetics

CONFERENCE PAPERS, 2002

An Investigation into Search Engines as a form of Targeted Advert Delivery – Weideman; Haig-Smith – SAICSIT

Effective application of metadata in South African HEI websites to enhance visibility to search engines – Weideman – ZAW3

FOIOTI: Successful Internet searching for the average user – Weideman – SAICSIT

THESIS, 2001

Internet searching as a study aid for Information Technology and Information Systems learners at a tertiary level – Weideman – Doctor of Philosophy UCT

CONFERENCE PAPER, 1999

Internet topic searching matched with search engines to provide relevant information to IT/IS students – a South African approach – Weideman – Bitworld

THESIS, 1994

A critical evaluation of the destructive impact of computer viruses on files stored by personal computer users – Weideman – Cape Technikon